Seth Godin was first to market the book and many of his thoughts inspire this presentation by Graham Brown of mobileYouth.org. Tribes have, however, been around since the days of the woolly mammoth and clubbing each other the head. The marketing angle? Tribes are the cornerstone of Social Utility. Tribes also enable us to build market beachheads and connect with consumers already passionate about our brand and products as opposed to watering down marketing across the mass market.
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